Questions people ask before we talk.

Short answers to the things people usually want to know first. Still curious? Ask me directly.

What is a fractional CMO?

A senior marketing leader who works with your company part-time. You get the strategy, leadership and accountability of a CMO without the cost of a full-time executive.

How is that different from hiring an agency?

An agency sells you its services. A fractional CMO works for you: setting direction, managing the budget, and deciding which agencies, freelancers or tools you need, if any. I’m accountable for results, not hours billed.

Who do you work with?

Growing companies that need senior marketing leadership but aren’t ready for a full-time CMO. Over 20 years I’ve worked with tech firms, healthcare, architects, manufacturers, artists and nonprofits, mostly in West Michigan.

What do the AI agents actually do?

They handle the daily legwork: briefs, performance reports, industry and competitor watch, AI search visibility checks, and first drafts of content and emails. I review everything before it reaches you. Nothing goes out on autopilot.

Will AI write my marketing?

AI drafts. I decide. Every piece is checked, edited and approved by me before you see it, and the strategy, judgment and relationships stay human.

What does it cost?

It depends on how much you need and how often. We’ll talk through scope on the first call, and I’ll send a short proposal with a clear price.

How do we get started?

Book a 30-minute call. Tell me where things stand and where you want to go. If it’s a fit, I’ll send a short proposal. If it’s not, I’ll tell you and point you somewhere better.

Do I have to switch tools?

No. I set things up around the tools your team already uses.

What will I see each week?

A one-page report with what happened, what it means, and what to do next, plus emails your team can send. No dashboards to log into.

Where are you based?

Grand Rapids, Michigan.