I’m Chad. I’ll be in the room, on the call, and in your corner.

I’ve spent 20 years leading marketing for tech firms, healthcare, architects, manufacturers, artists and nonprofits. The best work I’ve done always started with a real conversation and people who trusted each other. That hasn’t changed. The tools have.

How I work

I start by listening. I interview your team and your customers so I understand the business before I touch the marketing. Then we build a plan with a budget that matches it, focus on the few things that matter most this quarter, and do the work.

Every week you get a one-page report with what happened, what it means, and what to do next. No dashboards to log into.

Me, my agents, and my bench

I built and manage a set of AI agents that handle daily briefs, reporting, research and first drafts. I read every word before it reaches you.

When a project needs more hands, I bring in people I trust: designers, developers, videographers, PR. You still work with me, and I own the result.

Behind the camera, too

I’m also a photographer and filmmaker, so your story gets told by the same person who knows it best. Video, photography and short-form content are shot and edited in-house.

Where I work

I’m based in Grand Rapids and work with companies across West Michigan.