Strategic marketing

Solve more with a fractional CMO.

Senior marketing leadership for growing companies. No full-time hire required.

Start with a 30-minute call. If it’s not a fit, I’ll tell you.

Working with
  • VDS
  • CoverMe
  • Axial Homes
  • Stonehenge Consulting
  • Bluestone Tax Group
  • CBG
  • Halyard
  • Tally
  • Artemis
  • Via Design
  • Analog Cocktails
  • BP Ventures
  • Seven24
  • Prefab Labs
  • iTwin Seating
  • ITS Partners
  • Corex
  • Natterjack
  • Spirtico
  • Redegades
  • Red Wagon Advisors
Chad Dupin

Who’s behind it

I’m Chad. I’ll be in the room, on the call, and in your corner.

I’ve spent 20 years leading marketing for tech firms, healthcare, architects, manufacturers, artists and nonprofits. The best work I’ve done always started with a real conversation and people who trusted each other. That hasn’t changed. The tools have.

I’m also a photographer and filmmaker, so your story gets told by the same person who knows it best.

When a project needs more hands, I bring in people I trust: designers, developers, videographers, PR. You still work with me, and I own the result.

Selected work

A few people I’ve had the chance to help.

[Project image or video]

[Client] · [Services]

[One line on what changed for them]

[Project image]

[Client] · [Services]

[One line on what changed for them]

[Project image]

[Client] · [Services]

[One line on what changed for them]

The model

You get me. Plus a team that never clocks out.

Me

Your fractional CMO

The judgment calls and the relationships. I get to know your people, sit at your table, and care how it turns out.

  • Brand strategy and positioning
  • Executive messaging and stakeholder comms
  • Campaign planning and budget decisions
  • Pitch decks and proposals that close
  • Leading your team and your vendors

My AI team

The legwork, handled

Agents I built and manage myself, doing the daily work so we can spend our time on the big stuff.

  • Daily briefs and weekly reports
  • SEO and AI search visibility
  • Competitor and industry watch
  • Content and social pipelines
  • Emails drafted and ready to send
  1. 01 / Listen

    Interviews with your team and customers. I learn the business before I touch the marketing.

  2. 02 / Plan

    A clear strategy, a budget that matches it, and the few things that matter most this quarter.

  3. 03 / Build

    Creative, content and the agents that keep it moving. Set up around your tools, not mine.

  4. 04 / Report

    A weekly report you’ll actually read, with what changed, why, and what’s next.

Services

Fractional CMO. Full marketing department.

One senior marketer in your corner, with a team behind me when you need more hands.

  • 01

    Fractional CMO

    Senior marketing leadership for your team, without a full-time salary.

  • 02

    AI marketing ops

    Agents that report, research and draft every day. Checked by a person before anything goes out.

  • 03

    Strategy

    A clear plan for where you’re going and how marketing gets you there.

  • 04

    Proposals and pitch decks

    The decks and proposals that turn a good opportunity into signed work.

  • 05

    Creative

    Brand identity and design that makes your business easy to recognize.

  • 06

    Content marketing

    Articles, case studies and campaigns that explain what you do in plain language.

  • 07

    Digital marketing

    Websites, email and campaigns that bring the right people to your door.

  • 08

    Media production

    Video, photography and podcasts, shot and edited in-house.

  • 09

    Research

    Interviews and market research that show what your customers actually want.

Every week

The report you’ll actually read.

No dashboards to log into. No vanity metrics. One page with what happened, what it means, and what to do next. Including emails you can send that afternoon.

Weekly reportYour company · this week
Performance
Traffic, leads and what moved them
Industry watch
News and competitor moves worth knowing
Open items
What’s waiting on whom
SEO
Rankings, fixes and quick wins
AI visibility
How ChatGPT, Claude and Google AI describe you
Blog ideas
Topics your customers are searching for
Social
Posts drafted for the week ahead
Emails to send
Ready to go, in your voice

Let’s grab coffee and talk about what marketing should be doing for you.