A fractional CMO is a part-time Chief Marketing Officer responsible for leading the marketing strategy and managing the marketing department of your business, but not in a full-time capacity.
Fractional CMO Responsibilities
Develop the marketing strategy for both the short-term and long-term.
Decide and commit to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, podcast, etc.
Solve marketing problems that will arise.
Lead the marketing department and inspire team members.
Help recruit and hire employees and build out your team for success.
Work with 3rd party agencies leaning on their experience.
Manage the marketing budget and use it most effectively and efficiently.
Track and monitor the performance of your marketing efforts.
Measure and optimize the ROI of marketing activities.
Stay up-to-date with the latest trends and technologies in the marketing industry.
Fractional CMOs are great for organizations that need strategic marketing leadership but don't have the budget or need a full-time CMO. With their deep marketing expertise and ability to provide guidance and support, fractional CMOs can help ensure that your marketing strategy is on track and provide the necessary direction to ensure that your organization meets its goals.